Beautiifash & Co: "United Virtuoso Presents; Where is Hip-Hop -- Cypher Competition VOL. 2"

When you think of Hip-Hop most times you think of the

main stream artists. But before they became the artists that we know with the money, the cars, and the fame they all started at the bottom. Where they had to put in extended amounts of hard work, endless hours, and probably had to sacrifice things just to get to the dream of 'making it'. Before it all they were looking for exposure, looking for that next possible fan, looking for that one moment that would change their life. February 12th, 2011 MC's came out to The Alexandria in Downtown Los Angeles to get that recognition.

The event was hosted by none other then Mr JOJOISKINGSWAG aka JoJo (some may know him as Justin`s best friend from BET's Baldwin Hills). The Judges of the competition consisted of VOL 1 cypher competition winner Buggsy Capri, Audio Push, Kentmoney & B.Carr of Surf Club as well as some other rising artists and known names within the industry. The competition was one that you had an idea of who was going to be out, and who it was going to come down to. When it was all said and done there could only be one winner; and it came down to a 3 round battle between "A-Dog & Verbs". When it came to the last few bars before the judges had to crown the newest winner the choice was clear - A-Dog came out victorious. His flow was dope, his punch lines were on, and he had energy behind what he said that made you that made you say 'OOOOOOOH'. Personally I thought he had it after the second round, but when he was done with his third round it was definitely clear as to why he was dubbed the winner.

Judges Circle

The Host ; JOJO

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The event was put on by United Virtuoso, KS Consulting, and Lasia Lynnai. United Virtuoso is a management company that manage artists, book shows, and photo shoots amongst other categories. KS Consulting is a Fashion Consulting company that helps with branding, marketing, and image consulting for all things fashion. Lastly, Lasia Lynnai is an artists who is managed under United Virtuoso.

The event not only consisted of the Cypher Competition, but it was also a forum for other talents to come together and network. There were also other designers who came out and set up as featured vendors. Lucratif Clothing, 1TWO Clothing, Snap Back Shack, and BLOW. All of which are doing awesome things with their companies. I had the pleasure of speaking with all but one of the companies, and plan to get some personal features of each company.

The over all event was great and an experience that couldn`t be missed. With guest Performaces by Sophia Fresh, Jay Are Kay Dance Krew, TIU, and Buggsy Capri. The energy the whole night was nothing but positivity and support for all forms of creativity. This being a monthy event that is held, I recommend everyone to come out to the next one and get in on history.